This is mainly due to the significantly lower

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Furthermore, even though online shopping is increasingly popular and ecommerce statistics show that it is not a trend that intends to slow down, it does not mean that physical stores are obsolete.

The growth of ecommerce simply demonstrates that consumer purchasing habits have changed (and continue to do so, as trends like social selling demonstrate ), and those who want to succeed in the world of entrepreneurship must keep pace with these changes.

However, it is undeniable that, if on the one hand the most established companies achieve even greater success by also bringing their business online, small businesses and companies that have recently singapore email list started could have a greater chance of success by taking the opposite path, that is, starting from the world of e-commerce to eventually also open physical stores.

costs of e-commerce compared to physical stores. Think of expenses such as rent for a space, bills, management costs, staff... in short, a series of expenses that you could invest in marketing and growth of your business.

And there are certainly many examples of modern companies that are born online thanks to e-commerce.

There are many success stories to inspire you, such as the story of Velasca , a very Italian shoe brand that launched its first website in 2013, then opened their first corner and, today, has stores in several Italian cities.

example ecommerce velasca

In short, if you are wondering whether the future of shopping is digital or physical, perhaps the answer could be phygital , a middle ground.