Why Speakable is important for SEO

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Voice search – and thus voice-based search results – will become increasingly influential in the future. Voice assistants are on the rise. Voice search is already being increasingly used, especially on mobile devices, with a high proportion of local search queries. A look at various statistics shows, for example, that "by 2020, 50% of all search queries will be voice-based" and "approximately 30% of all searches will be conducted without a display."

Björn Tantau, a well-known figure in German online marketing, also iran cell phone number list highlighted the growing importance of voice search in his article 4 useful tips for successful voice search optimization in the XOVI expert council:

"Voice search will continue its successful triumph. It's about a lot of traffic, and therefore a lot of money. The market will be worth significantly more in the next few years, and of course, your revenue could also be at stake. If you don't want to miss out on these revenues and, above all, the traffic, you have to act now."

With the Schema.org Speakable markup, the information available in speech will be broadened. This means that the utility and use of voice assistants will also continue to grow. While Speakable is currently limited to US news, once the beta phase is complete, the markup will be expanded to include numerous other search queries and countries, including Germany. Then, content that is best prepared in terms of content and technology will be given priority in voice-based search results.