Lead nurturing, definition
1. Educate potential customers with targeted content
2. Identify the most qualified leads thanks to lead scoring
3. Launch marketing automation campaigns
4. Keep the dialogue with your leads
5. Analyze and adjust your lead nurturing strategy
6. Build customer loyalty
Lead nurturing, to conclude
Lead nurturing, summarized in 6 questions
Are you unable to convert a cold lead into a qualified lead? Are you unsure of how to increase your customer conversion rate? Do you feel like you don't understand why your prospects aren't converting into customers? Now imagine that thanks to the implementation of certain methods, you finally manage to convert your leads into customers. It's possible, thanks to lead nurturing ! Discover our 6 lead nurturing strategies and stop losing your leads!
Lead nurturing: the 6 strategies that convert!
Lead nurturing, definition
A lead nurturing strategy consists of “feeding” prospects, “placing them in an incubator” . The objective is to make them advance through the conversion funnel. Specifically, it is about converting cold leads into qualified prospects, ready to buy.
Highly appreciated in the B2B sector, the lead nurturing strategy includes a set of actions to maintain a privileged relationship with prospects so that they gain in maturity.
Lead nurturing is part of a lead management strategy. This concept corresponds to the management of the life cycle of leads, from the status of visitors to that of customers.
lead parenting
When they are customers, the goal is to build loyalty so that they become ambassadors for your company. An ambassador customer is fully satisfied with their purchase and with the brand concept. They then recommend your services, share your page on social media and leave a positive review on your website. In other words, it helps in the conversion and retention of potential customers.
Lead nurturing is an inbound marketing technique , which means that leads come to you looking to satisfy a need or solve a problem, and not the other way around.
1. Educate potential customers with targeted content
Implementing an effective lead nurturing strategy comes down to sending educational content to potential customers . In the form of white papers, personalized emails, or blog articles, for example. But beware, not all leads can receive the same type of information!
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In fact, for a potential client at the beginning of the sale canada whatsapp number data s cycle, who has just discovered your company and your services, it is more appropriate to send them educational content such as: white paper, video, email… The interest of this process is to provide the prospect with relevant information, so that they realize that you are the company to follow, the one that is able to provide them with a solution to their problem.
On the other hand, for a lead in the last phase of the purchasing journey (decision making), testimonials from satisfied customers as well as a trial proposal can be the triggers for the sale.
Therefore, sending targeted and personalized content to each potential customer is essential to convert them into qualified prospects and then into loyal customers.
To do this, remember to segment your leads according to several criteria! So that you know what relevant and personalized content to send them!
Find out in an instant how marketing automation can save you leads and time!
2. Identify the most qualified leads thanks to lead sc