Enriched SMS, an essential marketing lever for your Black Friday offers

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Coming straight from the United States, Black Friday is a key date in the calendar of retailers and e-tailers that should not be missed! Synonymous with exceptional sales for consumers, Black Friday has strong commercial potential. Do you want to communicate about your offers and boost your sales during Black Friday? Sending enriched SMS campaigns can make all the difference! Our explanations.

What is a rich SMS?
The enriched SMS is an SMS containing a shortened link in the body of the message . This link allows you to send your prospects and customers to a page on your website or to an SMS Landing page specially created for the event. Sending an enriched SMS is very simple thanks to our platform. You just have to follow the steps! Indeed, in a few clicks, you can send an SMS with a short link to your entire customer database, redirecting to the content of your choice.

Why use rich SMS for Black Friday?
To communicate with their customers, many companies use traditional means of communication, such as mail or emails. However, this is not necessarily the right strategy to adopt. Indeed, consumers receive a lot of them and tend to get tired of them.

To capture the attention of your prospects and customers, it is essential to buy argentina number database innovate ! The use of mobile has grown considerably in recent years. Now, almost everyone has a smartphone. Online purchases via mobile are also becoming more and more common.

Enriched SMS is therefore the ideal tool to differentiate yourself and effectively highlight your offers. Simple, direct and customizable , SMS offers an exceptional opening rate ! It ensures that you are read by more than 96% of your audience.

Also read: SMS, an essential lever for retail during this holiday season!

What elements can you include in a rich SMS?
With the shortened link in the body of the message, you can go further! The possibilities are endless: it's up to you to be creative and innovative to engage your audience. Depending on your marketing objectives to achieve, here is what you can integrate into your enriched SMS .

A plan
If you want to boost traffic to your point of sale , insert a link to a map showing your store to redirect your customers and prospects there.

A video
If you want to promote some of your products and highlight them in a fun way, integrate the link of a video presenting all their features. The enriched SMS allows you to include a video in a few clicks to your SMS thanks to the sliding of the content.

A link to social networks
If you want to grow your community on social media, direct your target to your Facebook, Twitter or Instagram page using the link in your text messages.

A satisfaction survey
If you want to measure your customers' satisfaction after their purchase , insert the link to a satisfaction survey in the body of the SMS. This way, you can collect your customers' opinions after their purchases very easily. This valuable data will allow you to learn more about your customers and continuously optimize their purchasing journey .

Enriched SMS and Black Friday: best practices to adopt
enrich your database by setting up a form on your website offering your customers the option of receiving your communications by SMS;
use SMS marketing to send your promotional offers to all your customers in compliance with the GDPR;
respect the time slots authorized for sending your professional SMS (Monday to Friday from 8:00 a.m. to 8:00 p.m. and Saturdays from 10:00 a.m. to 8:00 p.m.)
increase your contact lists by inviting your customers to receive your promotional messages by SMS using a form on your website;
Send your enriched SMS campaigns sparingly so as not to bore your audience.
Inform your customers about the delivery date of their packages by commercial SMS.
You are now ready for Black Friday! You can contact our team at 04 13 65 11 61 today to learn more about enriched SMS to prepare your promotions or to test our platform directly.