Content syndication: one text on several platforms

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It happens that a number of resources publish the same content on the Internet. Shameless plagiarism? No, professional distribution – content syndication. These publications attract the target audience.

Contact Fractus – you too will receive this service.

Content Syndication: Specifics
Content syndication is a tactic of distributing content by posting it on multiple platforms at once: first publishing it on the main platform and only then distributing it to others.

This is an effective way to get links from prestigious resources, increase audience reach, company or product recognition, and, as a result, sales. The sites where the target audience is concentrated are selected for syndication.

Content requirements – relevance to the needs of the target audience, topicality of the topic, high quality, links to the original.

Content Syndication: Specifics

Difference from copy-paste
It is easy to confuse the copy-paste scheme and s angola email list 276670 contact leads yndication. However, copy -paste and syndicated content are different. When it comes to syndication, everything is legal and transparent, since the content owner chooses the platforms themselves and provides them with text or video (unlike copy-paste, where someone else's content is used without the owner's request and knowledge). You can promote content for free or for money - it depends on the resource's policy.

Difference from guest posting
There is another phenomenon that can easily be confused with syndication. We are talking about guest posting. Its essence is in posting content only on a partner site. The material also attracts traffic and provides backlinks.

Syndication and Search Engines
In the process of implementing the scheme, a natural question arises: how will search engines react?

Robots take syndication into account and allow for the possibility that several identical texts are posted not to get to the top of the search results, but to increase audience reach and attract traffic.

But to be on the safe side - so that the duplicate is not indexed higher than the original, the original page is marked with canonicity tags: they show which version is the main one and is subject to indexing. A link to the original content is added to the syndicated publication. And when posting, an agreement is reached with the resource owner to block the content with the noindex meta tag (the page will not be indexed and will not lead to the pessimization of the original resource).

Syndication and Search Engines

Steps to the goal
Define your target audience . Its specifics, features, ways to solve problems with the help of published information.
Find an idea . The easiest way to do this is to analyze resources with the relevant topic.
Create content . The characteristics of the target audience and the idea will prompt the choice of format (create text, infographics or video).
Find a platform . Resources with a high ranking level are ideal. These are industry online media, blogs or expert pages, content aggregators, review sites, RSS channels, information resources, forums, blog platforms, specialized paid services.
Place content . The financial side and conditions are negotiated individually with each platform.
Evaluate the results . Optimal channels, the most effective type of content for attracting an audience, the pros and cons of the campaign.
Syndication by Fractus
Want to reach your audience as much as possible with your content? Now is the time to consider content syndication. Fractus can help.

We will create a text (or other type of content), which we will subsequently place on authoritative and effective sites. You will receive an increased influx of traffic and greater recognition. Contact us!

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