It takes time for a retailer to develop a commerce that comes to you experience. For example, you need to set up an API-based content and commerce structure that forms a flexible foundation. This allows you to present a contextualized experience at every possible touchpoint. This does mean that you need to set up a digital structure today that you can easily adapt to the customer expectations of tomorrow.
Content is worth gold
Content is gold when it comes to building a relationship with your customer. Like helping them find a gift for their kids by showing them what’s cool (and not) right now. Or explaining to them that a certain lens does or doesn’t fit a new camera. Showing them that you share their values by highlighting the sustainability of your products. Or offering them a step-by-step tutorial on how to fix a faucet. Good content makes you a helpful brand, which keeps customers coming back.
Investing in customer experience often doesn’t yield immediate results, and finding the right approach isn’t as easy as you might have hoped. You need a forward-thinking IT department and a marketing team that’s open to trying new things. And they need the right tools to experiment, measure, and iterate.
Ultimately, it doesn’t matter where you start with content, as long as the different teams within your organization have the freedom to build the ultimate customer experience.
urturing customer relationships is crucial for italy telegram data businesses to survive in the subscription economy. But how do you integrate this into your current marketing strategy?
Netflix . Spotify . Zipcar. These disruptors are proof of the power of a subscription business model . That is, consumers get access to products and/or services via a subscription model instead of a one-time purchase. For consumers, this means convenience, flexibility and cost savings now that they can choose when to consume. Namely, when they need it.
It is tempting for marketers to focus solely on acquiring new subscribers in order to grow the brand even faster and increase revenue. However, it is just as important, if not more important, to not lose sight of the current subscribers. After all, they are the most important ambassadors of the brand.
Furthermore, research from Temkin Group shows that it doesn’t take much to get current subscribers to switch to a competitor if a brand fails. Surprisingly, the existing relationship with the brand or company is of secondary importance. Research shows that only 11 percent of consumers give a brand a second chance after a negative experience.