Level of qualification and number of specialists involved
There is a common misconception that full-fledged promotion can be ordered for “a fiver” on some freelance exchange. Yes, a beginner specialist is ready to work for little money - 25-30 thousand per month. If you divide this income by 5-6 clients, you get the same 5 thousand rubles per month. However, it is important to understand that for such a price you will get a very modest result - corrected title, description, in the best case also partial correction of elementary errors that are detected by specialized services during automatic audit. A rise of several positions is possible, but you will not get a “breakthrough” and a noticeable increase in profits.
Firstly, a novice specialist lacks knowledge and skills.
Secondly, he does everything himself. There is no Internet marketer, no one will compare the effectiveness of SEO with other channels and generally think at the level of receiving orders from SEO. A freelancer who is a "jack of all trades" cannot fully perform all the tasks that are distributed in the agency between an SEO specialist, project manager, programmer and copywriter.
In general, I filled in the meta tags, corrected the errors, and uae whatsapp number reported on it. That's it. No one cares about bad behavioral factors, lack of applications from organics, and loss of clients who came from search due to poor website usability. This can't be called full-fledged promotion.
Niche competitiveness
Finance, auto business, plastic windows — you can name a whole range of other areas where it is extremely difficult to get to the TOP of search results. Everyone who is there has long been cooperating with competent SEO specialists. To move them, you need super efforts. Naturally, such an "entry into the ring" will be reflected in the price.
The quality and reputation of the site itself
It’s one thing if your website was developed according to the canons of semantic design, and also uses a keyword-inclusive age domain in a suitable domain zone.
And a completely different price tag will be set for promoting a problematic web resource, which is characterized by:
⦁ initially unsuccessful structure;
⦁ search engine sanctions due to black SEO attempts;
⦁ an unsuccessfully chosen young domain in the domain zone of another country, which the Customer does not want to give up.