Therefore, if the Customer insists on promotion for queries like "buy a laptop", you need to be prepared to increase the budget. In some topics, promotion for such queries may require hundreds of thousands of rubles and several years of hard work.
Therefore, for a young web resource, promotion by low-frequency and mid-frequency queries is much more justified. So, after just a few months, you can collect significant traffic that brings real applications. And the costs will be limited to tens of thousands of rubles (with a not very competitive topic, no sanctions from search engines and an adequate web resource).
Agency pricing policy
Here it is also important to mention a point that is significant for any marketing service. An advertising agency is a commercial organization that constantly bears operating expenses. The agency must have at least a minimal financial safety cushion, which is formed from an additional markup in the cost of services.
Why should you care about this as a Customer? It’s just that if this financial safety cushion is not there, your advertising contractor will become unpredictable. It can close at any moment or urgently take on a lot of cheap orders to somehow stay afloat. In the first case, you will be left with unfinished work, and in the second, you will get low-quality work for the same price, because the specialists will be overloaded.
Contractor's integrity
Contractors have different approaches. Some work for years to build their reputation, focusing on long-term and mutually beneficial cooperation with their clients. Such clients have to be very careful when setting prices. In an honest business, it is customary to keep agreements, so you need to immediately indicate the real cost that corresponds to the expected results. The potential Customer is not satisfied with the price? Okay, let him go. It is better to lose a client than to tarnish your reputation with unexpectedly large bills or poor results.
And someone just changes signs, taking cheap orders and doing black and gray SEO. They attracted the Customer with a low price, boosted his traffic with the help of specialized services. They received uk number for whatsapp money in a couple of months, then the Customer's site fell under sanctions from search engines. And the pseudo-optimizers simply changed their phone number and recruited new seekers of cheap SEO.
It is worth considering that such deception is not so rare. Some time ago we found such a cheating in one of the clients who contacted us for advice. That case was generally anecdotal. Having carefully analyzed the data, we noticed that there were even more transitions from Yandex for the phrase "catalytic converter replacement in Moscow" on the site than real requests in Yandex Wordstat in principle!
Naturally, the cost of services of conscientious and unscrupulous contractors usually differs greatly. This factor should be taken into account first of all when assessing how much SEO costs in a particular agency.
Original content creation (associated costs)