Treat your website as a business tool, not just a collection of web pages.
A quality website allows you to take some of the load off your sales department. Your managers will have to travel less to meetings with unpromising clients and answer numerous standard questions less often. Instead, they will be able to focus on more subtle points, on individualizing their approach to each Customer.
Creating a website for online wholesale sales is following the trend. In the US, about 70% of wholesale sales are already made online. The domestic market will probably reach these figures in the near future.
The web resource allows to exclude various manipulations with discounts by overly enterprising managers. Corruption schemes are generally vulnerable to transparent and automated systems, going online. The human factor is excluded - temptations lose their power.
The site allows you to place an order online outside of working hours. Some researchers claim that up to 30% of wholesale sales are made this way. Firstly, you cannot be sure that your and your customers' work schedules coincide. Secondly, many entrepreneurs and managers pay attention to work tasks in the evenings and on weekends, while surfing the Internet.
Don't think that it's easy to convert a regular website into a wholesale one.
Online stores b2c and b2b platforms differ significantly from each other.
Of course, you can limit yourself to a “Partners” page on a regular b2c site, but only if wholesale online sales are not your goal, and only occasionally “arrive” as a residual.
And so, in the personal account of the b2b platform, a number of points should be provided, for example:
“your individual discount” - depending on the volume of wholesale sales and the duration of cooperation, prices may fluctuate;
the ability to order the same product online from a number of branches at once;
specifications - lists of previously ordered goods that can be edited, duplicated, changed, etc.;
the ability to collect in one place and download a number of documents - not only an invoice, but also contracts, transport invoices, as on the web resource we developed for CBR .
In addition, wholesale buyers are interested in a number of additional product parameters that are completely unnecessary for a b2c buyer. If a private buyer is only interested in the specifics of the direct use of us whatsapp number list the product, then a corporate customer is also concerned with:
liquidity;
required storage conditions;
marginality;
the feasibility of allocating a trading place, etc.
Help sell your products
The essence of online wholesale, as well as the b2b segment in general, comes down to the fact that you help someone make money. That is, someone will need to sell your goods further in small wholesale or retail, online or offline. "The opportunity to earn" is what you are actually selling to your customers, regardless of the type of product you distribute or produce.
Accordingly, you can help your Customers in their sales by providing them with quality online advertising products for their products:
advertising leaflets (their layouts posted on the Internet);
sales scripts;
comparative tables with product parameters.
You can even keep a blog of useful recommendations on how to sell your products more effectively. On the one hand, this will help retain potential customers on the site, increasing their involvement and improving behavioral indicators. On the other hand, it will let them know that you are focused on long-term cooperation, and do not think in terms of: "We sold the product, and then let the flood come!"