Customer Perceived Value Explained + 5 Tips to Improve It

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One of their first major campaigns designed to raise brand awareness was an old-school TV spot. Called “Care Wildly,” it shows a woman sending Bloom & Wild flowers to her sister.


The campaign was astoundingly successful and allowed the company to “tell a story of who we are,” according to brand and communications director Charlotte Langley.

They were also able to reach a large and diverse audience on television. Langley said that “TV drives that broader reach that it’s difficult for us to get with more targeted audiences on social.”

Just before their ad played on TV, Bloom & Wild carried out a brand tracking survey so they would have a baseline to measure its performance.

The TV campaign doubled saudi arabia consumer email list Bloom & Wild’s top-of-mind awareness and increased their brand consideration by nearly 50%. Brand consideration “can be really hard to move,” said Langley, so increasing it by such a large margin was a big win.

Although they don’t release a television ad every day, Bloom & Wild does work hard to dominate search results to drive traffic to their page using ads like these:

Bloom & Wild’s search ads
Bloom & Wild’s search ads
These ads keep a steady stream of highly motivated potential customers moving to Bloom & Wild’s site.

3. Customize content for each social media channel
Having an active social media presence is an essential part of running an online store. You’ve got to connect with your customers where they are.