5 tips to improve your customer perceived value

[Shakil1984]

Put simply, you don’t want to try to sell products or services to people who are not part of your target audience.

You should always try to keep track of your customers’ value perception. This means knowing which aspects of your products are perceived to be the most beneficial. Surveys and focus groups are both great ways to test the market and find out what your customers care about most.

If you have different segments that value different product features, you can use personalization to highlight the appropriate benefit to each consumer segment.

As we’ve seen, it’s not always about the physical or logical value of a product. You can improve CPV by concentrating on other factors like time saved (or spent), convenience, and price paid.

Here are some practical tips to boost your customers’ evaluation of your products:

1. Value your customers’ time
Everyone is busy, so one south africa consumer email list of the best ways to increase perceived value is by highlighting how products and services save time.

Your marketing should be tailored to your target audience and explain how making a purchase will benefit them.

It’s equally important for your website to be easy and quick to use. Recall that the perceived cost of an item isn’t just about the money, it also includes the time that a customer has to spend obtaining it.

ClickUp saves time for customers
If your website is time-consuming and doesn’t have personalized features, they might not stick around to make a purchase.