4.1. How to evaluate the effectiveness of your personalization efforts?

[Shakil1984]

Choose images that reinforce—or at least don’t contradict—what your copy is saying. Mismatched text and images are confusing because your visitors won’t know which message to focus on.

Another strategy is to insert visual elements like arrows that point toward the call-to-action button. An arrow encouraging visitors to “Click Here” will always make your CTA button more noticeable. But be careful, elements like arrows also increase visual noise, so use them sparingly.

Personalization ideas
4. Be consistent

While it might be easy to pick a popup template that somewhat resembles your website’s design, having it match exactly in terms of fonts, colors, and overall style will make both the results and the customer experience significantly better.

This is even more important if you’re using multiple personalized messages on your website. Having a chaotic mix of random embedded and overlay messages will make the visitor feel confused and disoriented.

Once you’ve simplified your copy to include only the essentials and made sure that all your copy and images are consistent with your website (and each other), you’ll have a powerful message in your hands.


Chapter 4
Measuring & optimizing your messages
In this final chapter, we’ll talk about measuring the performance of your messages and optimizing them to achieve even better results. First, let’s dive into the question of how to evaluate whether your personalization efforts are effective.