The pop-up that brings you the most

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This is not a pop-up, but a game on the website of the publishing house "MIF", but we are sure that the idea can be adapted for a pop-up. It combines benefit, profit and entertainment at once. The user must spin the roulette in the casino format - he will receive one of the prizes: a book, a discount or additional bonuses. To collect the prize, you need to enter your email and subscribe to the newsletter.

General recommendations
Whatever type of pop-up you choose, try to follow these general guidelines:
Be precise
The headline “11 healthy eating habits” will work better america phone number list than just “healthy eating.” Why In the first case, the user understands what he will get — 11 specific tips that will help him lead a healthy lifestyle. In the second case, you are offering a pig in a poke. The headline “healthy eating” can hide anything: tips, excerpts from scientific journals, product advertising, or just dry theory.
Make sure your pop-up delivers on its promise
Avoid "clickbait". If you promise 11 healthy eating tips, send the user these 11 tips. If the real benefits do not match the stated ones, the subscriber will not stay with you for long and will simply unsubscribe.
Don't guess - test
Don't guess which pop-up formula will be more successful - conduct a/b tests. Or better yet, compare 4-5 different options. email addresses will be the winner.