Products, Startups and Tiendanube: Improving the User Experience

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Getting closer to our users! Yesterday was a special day for us at Boris Returns . After several conversations via email and WhatsApp, we finally had the opportunity to meet Denis in person at Tiendanube's offices. This meeting was not only exciting, but also allowed us to delve deeper into crucial topics for the growth of our platform. In this blog, I'll tell you how these face-to-face meetings can transform a product and why it's essential to be close to our users.

The importance of being close to our users
Understanding our users is key to the success of any startup. In our meeting with Denis, we discussed several important points that will help us improve Boris Returns . Here are three reasons why being close to users is essential:

It allows us to better understand their needs and problems.
It helps focus efforts on areas that really matter.
It facilitates the adoption of the product among the target audience.
These three reasons are just the beginning. In this blog, we will delve into each of them to show you how they can influence the improvement of a product and the growth of a startup.

Contextualizing the importance of face-to-face meetings
Face-to-face meetings offer a unique opportunity to connect more deeply with users. list of chile cell phone numbers In our case, meeting Denis in person allowed us to pick up on nuances and details that are not always perceived through digital means. This more human connection helps us better understand his needs and expectations.

Furthermore, these meetings allow us to receive direct, unfiltered feedback. This is invaluable for any product team, as it gives us a clear view of what works and what doesn’t. At our meeting, Denis shared his experiences and challenges with us, which gave us a fresh and valuable perspective to continue improving Boris Returns .

Better understand user needs
One of the main topics we discussed with Denis was how we can better understand our users’ needs. This understanding is crucial to developing a product that truly solves their problems and brings value to them.