You can increase your authority with good site architecture, which can be achieved by grouping content on similar topics together. By doing this, you will tell Google that your site covers that topic in depth.
This way, you will gain authority in that specific topic and you will be able to position yourself. Therefore, a good web architecture can help you with your Google EEA .
You will get Google Sitelinks
Google sitelinks , or site links, are those that appear below the main result in the SERP, they are grouped within it .
Taking advantage of these links is an added benefit that you get from optimizing your web architecture for SEO. You give users more options to go directly to where they want to go on your website from the SERP.
Plus, sitelinks give you more credibility and help you get more clicks.
Prevent keyword cannibalization
If you have two or more pages on a website competing for the brazil telegram lead keywords in the ranking , you are facing an error called keyword cannibalization . This usually happens because you have a disorganized website.
If you have a website with a good architecture and organization, the content has its clear space. And this helps to have a good content strategy and prevent the repetition of topics.
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Key elements of a good SEO-friendly web architecture
A good web architecture should group related content, organize it in a logical hierarchy, and highlight your most important pages.
Use a flat architecture
In recent years, the need to use a flat structure over the deep option has been highlighted. This means that users and Google crawlers will reach any page on your site in a maximum of 4 clicks .
In deep web architecture it takes more time and effort to reach certain pages, which is not a good experience for users.
A shallow architecture means that link authority will flow from pages that typically have more links, such as the home page, to pages you want to rank, such as product pages or blog posts.
Use internal linking strategically
Internal links point from one page to another on the same website. When you place these links, you tell search engines that both pages are related, and they can then understand the structure of your site.
These links also pass authority, so it helps your SEO if you link to important pages on your site. A good internal link structure helps users navigate.
To have a good internal linking strategy, focus on content groups or topic clusters .
An easy to follow menu
A good menu on your website allows you to connect pages and reinforce the structure of your site. An easy-to-navigate menu is a great option, as is the traditional horizontal option at the top of the home page .
When you decide on your website's menu, think about your audience, what they are looking for, and why they are visiting your website. This way, you will know what to put on the menu.
If you have a lot of pages to link to, you can choose to add a drop-down menu structure. This gives users a clear path, leaving the most important categories or pages in the main part.
Another menu option is the vertical sidebar. It is similar to the horizontal one, but can give you more space for main links.
On the other hand, in mobile web design , the hamburger navigation menu turns your horizontal menu on the desktop website into a vertical one, which is hidden in the three-line icon.
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In addition to the above, you can also include a menu in the footer of your website. There you can include other links that you did not put in the main menu.
Clean and descriptive URLs
Your site's URLs should be short, using words that refer to the content they will see on the page, such as keywords. It's important to keep URLs clear and consistent because they help Google crawlers understand the hierarchy and structure of your website.
You should avoid URLs with dates, codes, and other elements that are not user-friendly.
If you are changing the web structure of an already published site, and you need to alter the URLs already published, remember to make the redirects.
In a blog and in an e-commerce you can organize the architecture of your site with categories.
Other technical aspects of a good web structure
Use breadcrumbs : Breadcrumb navigation is a text-based path with links that shows users where they are on your site. And it tells search engines your site structure.
Use sitemaps: The sitemap.xml is a file that shows the pages, images, videos, and files on your site and how they relate to each other, and is sent to Google via Search Console. And the HTML sitemap is displayed to users. Both are important for your site.
Add a robots.txt file: This web architecture file tells search engines where they can and cannot go on your site.
Conclusions: Web architecture as a pillar of SEO success
Working well on the architecture of your website is important from the moment it is created, although you can improve it if you have already launched the site. It is a task that requires time and effort, but it is of great relevance to improve your web positioning .
The importance of web architecture in SEO lies in the fact that it helps users and Google robots navigate your site. You will improve the time people spend on your website and they will consume more of your content, which helps conversions and sales.