That’s why many people try to get

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as positive reviews as possible by sending emails to customers and offering discounts in exchange for reviews.

You can collect positive reviews on your homepage, or allow (with WooCommerce and Shopify) customers to add them to your product tables.

The ideal situation is to collect them through Trustpilot, where you can get in touch with them and activate an automatic mechanism that, for every order sold, sends a review request email to the customer.

Clear and transparent return policy Customers tend to lack canada whatsapp number data trust in e-commerce, there are so many online scams and sites selling junk, unfortunately (and rightly so) people lack trust in online stores, even 10+ years ago.

How would you react if a customer who has purchased a product doesn’t like the product he just purchased?




It is important to be clear with your customers and specify their return policy on your website.

If returns are free, make that clear on your website. Try to meet your customers in person, as this will increase your conversion rate.
Try to address the concerns of your potential customers by writing about free returns on the homepage, putting a link to your sales policy in the footer, and explaining it clearly.