A customer who fills out forms on a

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For non-experts, a lead is undoubtedly something unknown, which is why I want to explain here what it is and how it can be a useful element for your company. First of all, it is necessary to explain that a lead is primarily a subject, or rather a user who has shown a specific interest in a company's proposals. The interest may have been expressed simply by sharing contact information; such as an email address, a telephone number or a request launched through social networks. In simpler words, we can define the lead as the ideal customer.

Specific site, who calls the company directly to ask for information and advice, who writes reviews, or who starts conversations or chats and interacts on the company's social profiles. All this translates into job seekers database verifiable, measurable and archivable data ( in compliance with GDPR ), which will then be analyzed and monitored to create a set of information useful for ongoing commercial activities. Lead generation is a strategic process that aims to capture the attention of potential customers, stimulating their interest in our products or services. This initial interest is then cultivated and developed, with the final goal of converting these contacts into actual sales.

Through this collection of information and direct actions by the lead and with the use of CRM, it is possible to understand the typology of the lead itself and what conversion rate it can generate, after evaluating its “behavior”.

Finding new customers | b2b lead generation
Finding new customers | b2b lead generation
It is therefore clear that lead management is essential. The funnel represents the natural and progressive process that transforms a potential contact, or lead, into an actual customer. This process is developed through a highly effective marketing strategy, capable of obtaining excellent results in terms of sales and business, and of effectively retaining new customers.