There were also those who expressed

[sabarina38]

There were consumers who had bought the product and recommended the brand. There were users who didn’t get the product and strongly demanded that the brand restock the product. doubts and dissatisfaction. The brand’s official Weibo account also responded quickly, “ It’s true that there was no fraud. It’s really out of stock . ” Hotspot marketing is still one of the most cost - effective marketing methods Hot topics bring together a diverse group of people to participate, and the different content shared by everyone can hit different emotional points. In these waves of interaction, consumers' emotions towards the brand are also constantly changing.




Therefore, the penetration that hot spots bring to brands is not a simple reach, but a strong penetration that is established in the minds of users. Of course, hot topics are not necessarily formed through event catalysis. Every year's festival nodes, sports events, and entertainment content schedules are all natural hot topics. Hot topics are like lubricants for israel whatsapp number data social interaction between people. They are important topics of conversation both online and offline. This also leads to the fact that hot content is naturally high in communication value. As long as brands seize hot topics and conduct hot marketing with skills , it is not difficult to achieve rapid popular penetration. 2. Hot topic communication can enable brands to achieve long-term encirclement of users .


Hotspot marketing does not end after the topic becomes a hot search. It does not immediately cut off the connection between the brand and the user after the push is completed like the flow-based advertising. Instead, as the hotspot ferments and spreads, it will circulate and converge on the Weibo platform multiple times, which continuously expands the coverage of the hot content. Taking Cetaphil as an example, the sale of Cetaphil Whitening Jar was originally the core event, but through the fermentation of hot topics, the public's attention and discussion on the product also extended to the brand. This added value cannot be achieved by " pay-per-volume " traffic marketing , so in the long run, hot marketing can often bring more explosive communication results for the brand.