7 – We are not alone. When working on profitability and setting budgets, there are details that are not taken into account, such as the entire thinking process , all the hours of meetings with the client and with the team itself. This was a common complaint among all participants: improving coordination between suppliers and conversation with the client to reach the company's objective together.
Are we facing a general SEO crisis? Everyone present was concerned about the future of SEO, since with the implementation that Google is making of Generative Artificial Intelligence in its results in the United States (not yet in Europe) organic traffic losses of around 50% are being detected. For the new SEO, the objective must always be the top 1, or at most the top 3 in searches, to be relevant in terms of those direct results. Although the stoicism of the saying “We have to plow with these oxen” prevailed: these are the circumstances, let’s do the best we can with them.
Agencies shared their problems with Consent Mode, as they are finding that it reduces the precision of advertising campaigns and makes personalization difficult, negatively affecting performance and return on investment.
Establish relationships with good partners. From the agencies’ afghanistan number data perspective, advanced technology allows them to optimize campaigns, segment audiences accurately and measure performance in real time. With innovative tools and partners and high-quality technical support, such as Galvintec’s Moodular tool that accompanied us in the session, they can offer more effective and adaptable strategies, maximizing the return on investment. In addition, these partners help them stay ahead of market trends, ensuring that our solutions are always competitive and aligned with the changing needs of our clients.
New opportunities. We are experiencing a boom in digitalisation in the industrial sector. Companies, manufacturers and manufacturers that previously did not consider having an online presence are now working on their branding, their website and their SEO. This fact is opening up new opportunities for agencies.
Capture customers in marketplaces, build loyalty in your own store. For those who combine strategies in digital shopping centres and their own website, the recommendation was made to use the marketplace as a branding and initial conversion tool, but to always have the option of having your own store to try to capitalise on that customer in the long term.
This is how the 12th edition of our M4CSessions ended, with passionate debates and deep reflections on the future of eCommerce and agencies. We say goodbye, but not for long, as we promise to return with more editions of these private meetings that so enrich our community.