For example, a cookie ensures that purchases made within a certain period of time after clicking on the affiliate link are still attributed to the affiliate. Lead We speak of lead or lead generation when the goal is not the sale of a product, but a specific action. Very often this involves providing personal information. There are loads of competition affiliate programs where you get paid when someone registers for the competition and then probably receives advertising.
One reason why I personally don't promote competition affiliate programs. Lead poland whatsapp compensation is also available in the insurance sector, for example, where the visitor only has to register for a non-binding insurance offer. In this case, you get the compensation even if the person does not end up taking out insurance. The voucher area can also be assigned to lead compensation. If a visitor enters some data (after clicking on an affiliate link) to get a voucher, we get a commission.
Even if this visitor may not actually use the voucher in the end. For the merchant, lead compensation is still very interesting because it usually gives him access to customer data, and this is very valuable in today's economy. In addition, the lead is often the precursor to a sale. And that is of course interesting for companies. Advantages and Disadvantages of Lead and Sale What are the advantages and disadvantages of lead and sale compensation? Benefits of Lead Generation At least in my experience, lead generation is easier because the hurdle is usually lower for the visitor.