Regarding URL and domain-related factors, the study makes a very interesting comparison by stating that the first three ranking factors "are in a 'chicken and egg' situation."
And according to the data collected, organic traffic (both to the URL and the domain) has had a strong correlation with the highest positions , however, they admit that the nature of the study does not allow them to faithfully assure whether this trend "is due or not to being in the top positions of the SERP."
In this sense, they state that moving from position 2 (Organic domain traffic) to position 1 (Organic URL traffic) represents around 50% more traffic. Therefore, they recommend updating and improving the belize number data pages that already rank in order to be on the first page of Google and thus increase organic performance.
The top 5 URL and domain factors are:
Organic URL traffic (0.33).
Organic domain traffic (0.28).
Organic positions of the URL in the top 20 (0.22).
Domain appearances in reviews (0.22).
Organic domain positions in the top 20 (0.2).
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