Technology to understand the customer

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Therefore, identifying the customer journey is essential to understand the individuality of each client and, from there, generate individualized proposals .

In this regard, the study highlights the trend among retailers to pay special attention to elements such as the use of automation tools to reduce friction in the customer journey and the implementation of intelligent prediction and personalization models .


The report also concludes that the main pakistan phone data competitive advantage of technology for Spanish retailers is its contribution to customer knowledge (32%), followed by process efficiency (29%) and productivity (26%).

The barometer also focuses on the impact of fashion technology: artificial intelligence (AI). In this sense, it indicates that the increasing availability and accessibility of AI will facilitate progress in the hyper-personalization of retailer proposals adapted to the individuality of each customer.

To do this, it will be essential to collect data to power this AI, such as information from purchases, store visits, online interactions, tests, returns, experience surveys, etc.