SEO can be divided into two main categories: On Page and Off Page.
On-Page SEO : Refers to all the techniques and practices that are applied directly to the website in order to improve its optimization and positioning in search results. This includes the optimization of titles, meta descriptions, keywords, content structure, images, HTML tags, among other aspects. In general, Google's documentation about what it values in the websites that rank best in its search results focuses on On-Page aspects. This documentation usually refers to aspects such as the authority of the content , its usefulness for the reader and the browsing experience.
Off Page SEO : On the other hand, Off Page SEO refers to all those techniques and practices that are applied outside the website to improve its positioning. This includes building quality links (backlinks), participating in forums and social networks, promotion in directories and websites related to the topic, among other aspects. They are based on the idea guatemala number data that Google values the external links that a website or a specific page receives to get an idea of its authority. We could say that Off Page SEO is fed back by the website's own positioning based on On Page factors. The better your positioning, the easier it will be for you to obtain external links that point to your website, coming from webmasters and authors who see it as a reference. And in this way, you will boost your positioning.
What are the differences between SEO on Google and Bing?
Search engines like Google and Bing work in a similar way, but they also have some differences that you should be aware of if you want to optimize your website for them.
Google is the most widely used search engine in the world, and it has a lot of data and algorithms to rank search results. For this reason, it is a bit more difficult to optimize for Google than for the other search engines.
Bing, on the other hand, is an easier search engine to optimize for, but it has a smaller number of users than Google. However, it can be a good option if you want to drive traffic to your website in an easier and faster way.
Overall, it is important to keep in mind that search engine optimization is an ongoing process and you need to keep an eye on changes in search engine algorithms. To do this, you can always turn to some of the best tools in the industry, designed to help you with all these heavy tasks, or, of course, consult one of the many SEO agencies that exist today and have specialists in the field.