Uncertainty facing a cookieless future
Taboola and YouGov have presented phone code philippines their study aimed at analysing the point of view of the main advertisers regarding the increasingly closer future without cookies. It has clearly shown how brands still do not feel prepared for a future without cookies, with only 25% of respondents saying they feel prepared to face this new cookieless future, while almost half (46%) are satisfied with Google's decision to delay the disappearance of cookies.
On the other hand, according to advertisers, the cookieless scenario will mean a reinvention in the way of investing in advertising: 44% of respondents say they intend to transfer advertising spending to different channels as third-party cookies are gradually eliminated.