According to Pew Research, 51% of Instagram users access the kuwait whatsapp numbers platform daily and 35% say they check the platform several times a day.
Here are some additional Instagram advertising statistics you should know:
95 million photos and videos are shared on Instagram every day.
Instagram currently has 1 million monthly active advertisers, up from just 200,000 in March 2016.
eMarketer projects that Instagram’s global mobile ad revenue will reach $2.81 billion this year, accounting for more than 10% of parent company Facebook’s global advertising revenue.
Today, Instagram allows you to create three types of ads . You can choose between them according to what your brand needs and what your goals are.
Ads can take the form of a feed post with photos or videos, or sequences that include both.
You can also use Stories to make them full screen, and this section also allows you to incorporate a link so that users can access your website directly.
Finally, the app also displays ads in the Explore section: through it you can reach an audience that is broadening its horizons beyond the accounts it already follows.
In order for your ad to be optimized and displayed correctly, it is important to consider the appropriate formats .
Images can be square, vertical or horizontal; videos can be square or horizontal; and sequences can be vertical or square.
On the other hand, if you plan to upload it directly to Instagram Stories, it is best to use a vertical format with a 9:16 aspect ratio. You can upload photos or videos of up to 120 seconds.
If you have any doubts about the final result, don't worry! Instagram will show you a preview of your ad before it is published.
What are campaigns, ad sets, and ads?
It is important to make this distinction so that the content to be promoted meets the objective, or at least comes as close as possible. The terms campaigns, ad sets and ads correspond to three levels. We could say that level one is the campaign, since it contains the ad sets and the ads. Several campaigns can be created with independent objectives.
On the other hand, ad sets contain the ads and it is here where you segment your audience, define the budget and duration. Finally, the ad is the content itself that the user will see; that is, the image or video with its respective text and call to action. We reference it in the following graph.