Here we give you an introduction to what each one refers to so that you can whatsapp number australia apply them in your strategies or choose which one best fits or suits you.
What is CPM?
CPM is a digital marketing term that stands for Cost Per Thousand.
CPM measures the cost of an online ad per 1,000 impressions. An impression is when the ad is displayed on a web page.
CPM is commonly used in bidding systems. These systems use CPM to indicate how much the ad will cost per thousand people exposed to it.
For example, if a CPM price is set at $3.00, the advertiser must pay $3.00 for every thousand impressions on their ad.
CPM is often measured by click-through rate (CTR).
CTR is the number of clicks received in relation to the total number of impressions on the ad.
If an ad earns thirty clicks per thousand impressions, the click-through rate is three percent.
When measuring the success of a CPM advertising campaign, you should use more metrics than just CTR. Just because an ad isn't clicked on doesn't mean it doesn't have an impact on the viewer.
CPC is the cost per click . This is when advertisers pay only if the viewer clicks on the ad .
Predominantly, CPC is used to promote a very specific product in a niche market.
What is CPA?
Similarly, CPA or cost per acquisition is when advertisers pay only when the viewer makes a purchase of the product or service that can be traced directly to the ad.
Having a high click-through rate is an important factor for CPA and CPC, as the goal is to get the viewer to buy your product or service. CPM is a bit different as CTR doesn't matter as much.
Brand awareness and delivering a direct message are the main objectives of cost per thousand in print advertising campaigns.
Even if visitors don't click on the ad, you're still gaining visibility and promoting a specific message on high-traffic websites.
Cost per thousand impressions is attractive to website publishers because they only have to show the ads to get paid.
However, since CPM rates are very low, it is also ideal for advertisers to increase brand awareness and send a targeted message in a cost-effective way.