Schedule the links, taking into account the maximum number of links per week recommended above.
Make sure you plan for about half a year ahead, so you can just keep working and the number of links can increase regularly. I recommend updating and adding to the top 10 to top 25 content items every six months, so that the page remains relevant in the future and regularly receives new backlinks in a natural way.
Adding 5 links to the same page is therefore less easy to maintain at the same pace than adding links spread over several pages. And that is at odds with the idea that the more links are placed to a certain page, the more relevant the content on that page is likely to be.
By adding the links in doses over the pages that you find relevant, the pace is easier to maintain. The freshness score that the page from which the link comes has, has an influence on the value that this link gets. A link from an old, static page that has not been visited by the Google crawlers for a long time because no new content has been placed on it, has less effect than a link from a page where a lot of content is added. This is called FreshRank .
5. Spam score
It is important to check the total number of links, the number of links per page and the quality of the links on a regular basis. You can do this based on the so-called spam score of the backlinks. A frequently used tool to find out the spam score is the Open Site Explorer from Moz. This tool gives a good visual representation of which backlinks refer to your site and what the spam score of the different links is. It is a good goal to have mainly links with a green spam score and to have links that no longer have this at a certain point, removed.
Open Site Explorer
Open Site Explorer
If the administrator of the website in question runs through the spam score of the backlinks every quarter, it becomes clear which links have a negative spam score. The administrator can then make the choice to remove unwanted links. In addition, the administrator can of course check whether the number of links per page continues to grow sufficiently. In this way, the entire process is manageable and you ensure that you mainly have backlinks that make a positive contribution to the assessment of your own site by the search engines.
Please note! Removing 5 to 10 links in one go can of course have a negative effect on the link value, so removing links, just like adding links, should be done with care.
6. Creating backlinks
How do you make sure that your website or certain pages are as attractive as possible for third parties to link to? A few options:
Make sure you have interesting content on your website that will make readers want to link to your content. Organic links are valued by Google because of their perceived relevance.
Use current events to piggyback on the popularity of a certain topic. For example, link a piece of news to your own expertise. By playing on current events, you will get a higher rating from Google and there is a big chance that others will link to your content. This is also called newsjacking .
Create customer cases that the customer is proud of, so that they will also be happy to link to your case.
Create templates from content you provide that are linked by third parties.
But above all: make sure you have a structural approach, where you use the easiest route, realize relevant backlinks and influence the frequency of new links so as not to be penalized by Google. A good methodology for this is the following:
Make a list of clients you would like to approach to get a backlink from. Go to the client's website, see where a link for the client would be most effective and help the client realize the link. south korea whatsapp number This can be done, for example, by writing a blog for the client, providing a logo in advance, sharing a suitable anchor text with the client, and so on. In any case, make sure that you take as much work off your client's hands as possible. This will increase your chance of a link.
Then contact the customer, explain where and how you would like to realize the link and offer assistance where necessary.
Make a list of competitors and find out which backlinks this competitor uses. Do this, for example, via a so-called backlink research tool. Put these links of your competitor in the list, including the spam score, and determine which links could also be interesting for your own site. Look at the websites and determine where a link on the site in question would be most logical. Then approach the owner of the site in question with the request to include a link to your website.
Take your list of keywords that you want to be found on and determine which websites come up when you search for the relevant words. Then do the same as above and determine which backlinks could also be interesting for your own site. Determine again where a link on the relevant site would be most logical and approach the owner of the site with the question whether linking is possible.
Use relevant social channels such as LinkedIn, Facebook, Instagram or Twitter and determine which influencers come up when entering your chosen keywords. Check if these influencers have a relevant website and do the same as described above.
To make this process easy, we've prepared a backlink template for you to use .