Over the past two years, Google has increasingly targeted websites that contain excessive advertising and/or block users' access to content with pop-ups.
In section 7.2.7, Main content blocked or inaccessible, Google writes:
“MC cannot be used if it is blocked or inaccessible due to malaysia number whatsapp ads, SC or interstitial pages. If you are unable to access the MC, use the lowest rating.”
Google also suggests that ads should not completely obstruct a page to avoid receiving a “low” rating. In section 6.4, Distracting Ads/SC, Google writes:
“…some advertising, SC, or interstitial pages (i.e., pages that appear before or after the content you expect) make it difficult to use the MC. Pages with ads, SC, or other features that distract or interrupt the use of the MC should be given a low rating.”
While Google claims that ads can contribute to a good user experience , they should be used sparingly and not negatively impact the experience of consuming the main content.
Sites that contain excessive advertisements and obstructive pop-ups are at risk of being penalized, which will impact their online visibility.
This topic is especially relevant for mobile devices where screen space is limited.
The checklist questions on this topic also reflect Google's firm stance on excessive advertising.
Previously, we mentioned how misleading page titles can be a means of deception, but Google cites other forms of deception.
For example, in section 7.6.2, Deceptive Page Design, Google states that the following are forms of deception: