If we look at another keyword
Posted: Sun Dec 22, 2024 4:35 am
What this tells us is that Google thinks the searcher wants to find information related to making a purchase soon.
So, if you were targeting this keyword, you would want to create content on your site that had a little bit of everything that appears in this SERP (and more) to help people decide which guitar strings to buy for bluegrass music.
Indeed, the content of the top question "People also ask" also comes from the first organic result in the SERP.
Example 2
, “labeled guitar strings,” we can see that the first flat organic result is at the bottom of the first page, below a featured snippet, an image block, and a “people also ask” block.
So the challenge and opportunity to rank in this SERP would be a little different than the previous ones. To get visibility in this SERP, you should include optimized images that respond to the searcher’s intent: to see an image of labeled guitar strings.
Additionally, you should focus your content on philippine number list answering people who also ask questions, and format your content with a list to target the featured snippet.
Local intention
Another type of intent to analyze in a SERP is whether the query is location-based. This is fairly easy to detect by the presence of local packs in the SERP.
Local herd = local intention.
If your business operates locally, then you should try to optimize your local visibility for any SERP with local intent.
Run a competitor analysis
Lastly, and perhaps most importantly, there is the competitive analysis of a SERP. It consists of:
Identify your rivals' successful strategies/positioning
Understanding the level of competition: how difficult it will be to occupy the first position
Create your own unique selling proposition (USP)
Instead of diving into a full SEO competitive analysis of all your rivals, simply look at the top results of this SERP and come up with a plan to separate your website from the pack.
So, if you were targeting this keyword, you would want to create content on your site that had a little bit of everything that appears in this SERP (and more) to help people decide which guitar strings to buy for bluegrass music.
Indeed, the content of the top question "People also ask" also comes from the first organic result in the SERP.
Example 2
, “labeled guitar strings,” we can see that the first flat organic result is at the bottom of the first page, below a featured snippet, an image block, and a “people also ask” block.
So the challenge and opportunity to rank in this SERP would be a little different than the previous ones. To get visibility in this SERP, you should include optimized images that respond to the searcher’s intent: to see an image of labeled guitar strings.
Additionally, you should focus your content on philippine number list answering people who also ask questions, and format your content with a list to target the featured snippet.
Local intention
Another type of intent to analyze in a SERP is whether the query is location-based. This is fairly easy to detect by the presence of local packs in the SERP.
Local herd = local intention.
If your business operates locally, then you should try to optimize your local visibility for any SERP with local intent.
Run a competitor analysis
Lastly, and perhaps most importantly, there is the competitive analysis of a SERP. It consists of:
Identify your rivals' successful strategies/positioning
Understanding the level of competition: how difficult it will be to occupy the first position
Create your own unique selling proposition (USP)
Instead of diving into a full SEO competitive analysis of all your rivals, simply look at the top results of this SERP and come up with a plan to separate your website from the pack.