Functional setup and processes
Posted: Sun Dec 22, 2024 4:39 am
The functional team is hands-on with the software day in, and day out. With a strong understanding of what’s possible, they are focused on getting the most out of the tool and delivering the best campaigns with the features available.
Within this team, you may have a few different roles, including dedicated campaigns managers, and platform administrators who ensure alignment between marketing and sales.
Naturally, with a solid knowledge of automation phone number in cambodia software, functional specialists are also involved in strategy and process improvement to aid operational efficiencies.
Technical delivery
Web designers, developers, and data science specialists all fall within the technical delivery field. These are the people designing and building everything from data models using SQL, to landing pages and emails in HTML.
They bring assets to life and when render or deliverability issues arise, they’re on hand to troubleshoot and find solutions.
Working closely with both the functional and project management specialists, the technical team is the third part of a well-oiled marketing automation management machine.
Where to find such specialists?
It’s no secret that there’s a talent shortage in the marketing automation industry. This makes it tricky to recruit specialists in each of the areas discussed and dedicated experts in individual platforms, like Pardot - but it’s not impossible to achieve!
Naturally, recruiting or outsourcing to experienced professionals where possible is the ideal scenario but upskilling via high-quality training is also a valuable option. Not only does this provide professional development for marketers looking to open career opportunities and progress within the company, but it also allows businesses to train staff in the exact automation software being used.
There are many general marketing automation courses available and these are largely theory-based. The ideal training course for your team though is one that specialises in your software and therefore, is highly practical and actionable. For example, if your chosen automation tool is Pardot, it makes the most sense to receive training that is specific to Pardot too.
For marketing graduates, generalists, sales teams, and passionate individuals in your company, platform-specific training is a win-win situation. Nurturing the talent you already have is often a fast way to achieve automation greatness while recruiting and outsourcing to agencies is a more considered option. Of course, you can always do all three!
Within this team, you may have a few different roles, including dedicated campaigns managers, and platform administrators who ensure alignment between marketing and sales.
Naturally, with a solid knowledge of automation phone number in cambodia software, functional specialists are also involved in strategy and process improvement to aid operational efficiencies.
Technical delivery
Web designers, developers, and data science specialists all fall within the technical delivery field. These are the people designing and building everything from data models using SQL, to landing pages and emails in HTML.
They bring assets to life and when render or deliverability issues arise, they’re on hand to troubleshoot and find solutions.
Working closely with both the functional and project management specialists, the technical team is the third part of a well-oiled marketing automation management machine.
Where to find such specialists?
It’s no secret that there’s a talent shortage in the marketing automation industry. This makes it tricky to recruit specialists in each of the areas discussed and dedicated experts in individual platforms, like Pardot - but it’s not impossible to achieve!
Naturally, recruiting or outsourcing to experienced professionals where possible is the ideal scenario but upskilling via high-quality training is also a valuable option. Not only does this provide professional development for marketers looking to open career opportunities and progress within the company, but it also allows businesses to train staff in the exact automation software being used.
There are many general marketing automation courses available and these are largely theory-based. The ideal training course for your team though is one that specialises in your software and therefore, is highly practical and actionable. For example, if your chosen automation tool is Pardot, it makes the most sense to receive training that is specific to Pardot too.
For marketing graduates, generalists, sales teams, and passionate individuals in your company, platform-specific training is a win-win situation. Nurturing the talent you already have is often a fast way to achieve automation greatness while recruiting and outsourcing to agencies is a more considered option. Of course, you can always do all three!