How to understand, measure and improve your organic CTR
Posted: Sun Dec 22, 2024 4:40 am
The number of people who click on a link on search engine results pages (SERPs) represents the organic click-through rate (CTR). This metric is expressed as a percentage.
For example, let's say there are 100 searches for "blueberry pie." A link to your site always appears in the results. Your page receives 10 clicks.
Your organic CTR would be 10% (10 out of 100).
This is the formula:
Organic CTR Formula
Organic CTR is an important SEO key performance indicator (KPI) that you should track to measure your site's search performance.
The higher your organic click-through rate, the more organic traffic you should expect from Google and other search engines. (This assumes the number of impressions remains constant.)
It is often used as an SEO metric to see if your pages are resonating with search engines.
Is organic CTR a ranking factor in Google?
No.
Organic CTR is not a Google ranking factor , but that doesn't mean you should ignore it.
Google uses CTR to test and measure other algorithm changes and the overall quality of search results. But a higher CTR won't directly improve your page's ranking.
In other words, you can't trick Google's algorithm into ranking your page higher by simply searching over and over again, clicking through to your own site from organic search results.
That would make the SERPs too easy to manipulate.
On the other hand, having a low CTR will not directly hurt your rankings.
Additionally, tracking this metric can give you a better idea of your phone code philippines website's visibility and performance in search results. If you see that very few people are clicking on your links, you may need to adjust your SEO strategy.
How to determine your organic CTR
The easiest way to determine your CTR is Google Search Console (GSC).
GSC provides raw data on your website's performance in Google searches and automatically calculates CTRs that you can track in several different ways.
If you haven't yet set up SGC for your website, follow our guide on how to do so.
Measure the organic CTR of the site
From within GSC, click on " Performance " > " Search Results ".
“Search results graph performance in GSC
Note: Depending on your website, you may only have one page called " Performance ."
This will give you a snapshot of your website's performance in Google search, including site-wide organic CTR.
It is the aggregate click-through rate for all pages on your site and all keywords or search queries.
It can be a useful metric to understand how your entire site is performing in search.
But be careful.
Website CTR can be a misleading KPI . Even if your website CTR is declining, it doesn't necessarily mean something is wrong.
For example, let's say there are 100 searches for "blueberry pie." A link to your site always appears in the results. Your page receives 10 clicks.
Your organic CTR would be 10% (10 out of 100).
This is the formula:
Organic CTR Formula
Organic CTR is an important SEO key performance indicator (KPI) that you should track to measure your site's search performance.
The higher your organic click-through rate, the more organic traffic you should expect from Google and other search engines. (This assumes the number of impressions remains constant.)
It is often used as an SEO metric to see if your pages are resonating with search engines.
Is organic CTR a ranking factor in Google?
No.
Organic CTR is not a Google ranking factor , but that doesn't mean you should ignore it.
Google uses CTR to test and measure other algorithm changes and the overall quality of search results. But a higher CTR won't directly improve your page's ranking.
In other words, you can't trick Google's algorithm into ranking your page higher by simply searching over and over again, clicking through to your own site from organic search results.
That would make the SERPs too easy to manipulate.
On the other hand, having a low CTR will not directly hurt your rankings.
Additionally, tracking this metric can give you a better idea of your phone code philippines website's visibility and performance in search results. If you see that very few people are clicking on your links, you may need to adjust your SEO strategy.
How to determine your organic CTR
The easiest way to determine your CTR is Google Search Console (GSC).
GSC provides raw data on your website's performance in Google searches and automatically calculates CTRs that you can track in several different ways.
If you haven't yet set up SGC for your website, follow our guide on how to do so.
Measure the organic CTR of the site
From within GSC, click on " Performance " > " Search Results ".
“Search results graph performance in GSC
Note: Depending on your website, you may only have one page called " Performance ."
This will give you a snapshot of your website's performance in Google search, including site-wide organic CTR.
It is the aggregate click-through rate for all pages on your site and all keywords or search queries.
It can be a useful metric to understand how your entire site is performing in search.
But be careful.
Website CTR can be a misleading KPI . Even if your website CTR is declining, it doesn't necessarily mean something is wrong.