Salesforce Marketing Cloud: An Eloqua Alternative
Posted: Sun Dec 22, 2024 4:42 am
This blog was proofed by Anton Minnion Ph.D., Head of Technical Services at MarCloud who has over 8 years experience working with Oracle Eloqua, Salesforce Marketing Cloud Engagement, and Salesforce Marketing Cloud Account Engagement.
You may have already heard that Oracle is laying off hundreds of its employees primarily focused on the advertising and customer experience group. In other words, this could massively impact Eloqua customers from a customer service and almost definitely an innovation point of view. Given the talent shortage in the space, this is a bold move from Oracle. For some customers, it will be the beginning of a search for Eloqua alternatives.
Before we delve into the mechanics of number phone in cambodia Salesforce Marketing Cloud and why we believe as a marketing platform it’s superior to Eloqua, we need to set the scene to really explain why we back Marketing Cloud over Eloqua any day of the week.
Note: We are talking about two software behemoths and MarCloud has a clear and obvious bias towards Salesforce as a formal partner. We will aim to be as unbiased as we can.
In the most recent IDC Worldwide Semiannual Software Tracker, Salesforce is dominating the market. Funnily enough, Marc Benioff, Salesforce CEO, spent around 13 years of his career working at Oracle before setting up Salesforce and it’s clear he understands Oracle’s shortfalls.
This is a pretty long blog, so click the links below to take you to the bits you care about most:
Rankings in the ecosystem
Marketing Cloud vs Eloqua
User Experience
Email Builder
Artificial Intelligence (Advanced Intelligence vs Einstein)
Data modelling
Reporting
Learning and support
Rankings in the ecosystem
Let’s break this down briefly to establish Salesforce’s dominance in the space vs Oracle and other Eloqua alternatives.
Salesforce is ranked #1 for Sales Force Productivity and Management Applications. This is referred to as a ‘core’ product in Salesforce and it makes sense that they lead this space.
Line graph showing Marketing Cloud versus Eloqua and other alternatives
Taken from Salesforce
Source: IDC, Worldwide Semiannual Software Tracker, April 2022.
Sales Force Productivity and Management Applications refer to an IDC-defined functional market within the broader CRM Applications market.
Salesforce is ranked #1 for Customer Service Applications.
Line chart showing rankings for Customer Applications
You may have already heard that Oracle is laying off hundreds of its employees primarily focused on the advertising and customer experience group. In other words, this could massively impact Eloqua customers from a customer service and almost definitely an innovation point of view. Given the talent shortage in the space, this is a bold move from Oracle. For some customers, it will be the beginning of a search for Eloqua alternatives.
Before we delve into the mechanics of number phone in cambodia Salesforce Marketing Cloud and why we believe as a marketing platform it’s superior to Eloqua, we need to set the scene to really explain why we back Marketing Cloud over Eloqua any day of the week.
Note: We are talking about two software behemoths and MarCloud has a clear and obvious bias towards Salesforce as a formal partner. We will aim to be as unbiased as we can.
In the most recent IDC Worldwide Semiannual Software Tracker, Salesforce is dominating the market. Funnily enough, Marc Benioff, Salesforce CEO, spent around 13 years of his career working at Oracle before setting up Salesforce and it’s clear he understands Oracle’s shortfalls.
This is a pretty long blog, so click the links below to take you to the bits you care about most:
Rankings in the ecosystem
Marketing Cloud vs Eloqua
User Experience
Email Builder
Artificial Intelligence (Advanced Intelligence vs Einstein)
Data modelling
Reporting
Learning and support
Rankings in the ecosystem
Let’s break this down briefly to establish Salesforce’s dominance in the space vs Oracle and other Eloqua alternatives.
Salesforce is ranked #1 for Sales Force Productivity and Management Applications. This is referred to as a ‘core’ product in Salesforce and it makes sense that they lead this space.
Line graph showing Marketing Cloud versus Eloqua and other alternatives
Taken from Salesforce
Source: IDC, Worldwide Semiannual Software Tracker, April 2022.
Sales Force Productivity and Management Applications refer to an IDC-defined functional market within the broader CRM Applications market.
Salesforce is ranked #1 for Customer Service Applications.
Line chart showing rankings for Customer Applications