A Brief History of Mobile Marketing
Posted: Sun Dec 22, 2024 4:49 am
As of 2007, there were 2.4 billion SMS users worldwide. Apple released its first iPhone in the US, and QR codes were introduced to mobile marketing in 2010, ushering in a new era in marketing.
As of 2011, mobile marketing was a $14 billion global industry.
By 2013, Android and iOS had dominated the get russian phone number online market and that was when apps became popular and smartphones replaced traditional mobile phones.
By 2014, the number of mobile phone users surpassed the number of computer users and people were using the Internet from their phones.
Today, 89% of mobile time is spent on apps, with the remaining 11% on websites. This is one reason why 71% of marketers say mobile marketing is core to their business, and 68% have integrated mobile marketing into their overall marketing strategy.
Of mobile device time is spent on apps, with gaming apps eating up the largest percentage of app time.
• People browse 70% more web pages on tablets than on smartphones.
• Retail conversion rates are quite high on tablets at 2.2% and smartphones at 0.7%, but traditional PC conversion rates are the highest at 3.3%!
• Mobile searches increased 200% YoY in 2018.
1) Reach: When reach is a concern, there’s no easier tool to reach your target audience than a mobile phone. 79% of smartphone users report that their phone is the first thing they check in the morning and that they keep it with them throughout the day.
But that’s not all. The average mobile phone user spends 90 minutes per day on their phone, while US consumers spend 220 minutes per day on their phone. And that average time is increasing every day. That means there’s no easier way to reach your consumers. As long as you have a solid mobile marketing strategy in place, you can reach them whenever you want.
As of 2011, mobile marketing was a $14 billion global industry.
By 2013, Android and iOS had dominated the get russian phone number online market and that was when apps became popular and smartphones replaced traditional mobile phones.
By 2014, the number of mobile phone users surpassed the number of computer users and people were using the Internet from their phones.
Today, 89% of mobile time is spent on apps, with the remaining 11% on websites. This is one reason why 71% of marketers say mobile marketing is core to their business, and 68% have integrated mobile marketing into their overall marketing strategy.
Of mobile device time is spent on apps, with gaming apps eating up the largest percentage of app time.
• People browse 70% more web pages on tablets than on smartphones.
• Retail conversion rates are quite high on tablets at 2.2% and smartphones at 0.7%, but traditional PC conversion rates are the highest at 3.3%!
• Mobile searches increased 200% YoY in 2018.
1) Reach: When reach is a concern, there’s no easier tool to reach your target audience than a mobile phone. 79% of smartphone users report that their phone is the first thing they check in the morning and that they keep it with them throughout the day.
But that’s not all. The average mobile phone user spends 90 minutes per day on their phone, while US consumers spend 220 minutes per day on their phone. And that average time is increasing every day. That means there’s no easier way to reach your consumers. As long as you have a solid mobile marketing strategy in place, you can reach them whenever you want.