Brand ambassadorship is also sometimes part of that mix. But marketing departments often only use this instrument in two ways. They hire people separately for this function, or use enthusiastic customers or influencers for this. Both methods have their own pitfalls. This can be much cheaper, smarter and more effective. The best brand ambassadors are the people who already put their heart and soul into the organization every day: their own employees.
In my opinion, there are 5 important arguments in favor of appointing employees as brand ambassadors:
1. Enthusiasm is contagious
Enthusiastic staff radiates that positive attitude to the outside world. Anyone who truly believes in the company or brand where he or she works and also conveys that, sends an extremely powerful signal to the outside world. With all the (positive) consequences for the brand and customer experience and the image.
2. People love people
People still love people the most. A bot or algorithm does not show genuine emotion and cannot empathize with others. They also cannot convey genuine human enthusiasm. Moreover, bots do not give your brand a human face. On the contrary: those who only communicate via automatic channels quickly have an impersonal and distant image.
In contrast to external influencers, for example, employees can stimulate that human component much more strongly. They are closely involved in the daily operations and – if all goes well – know all the ins and outs of the brand, the products and the market in which the organization operates.
Let's be honest: not every organization has the luxury of being able to spend millions on marketing. Especially small and medium-sized organizations have to make do with small(er) budgets. A brand ambassador program doesn't have to cost almost anything. You just have to reorganize your business processes a bit, and maybe provide some training.
4. Brand ambassadors increase your online kuwait whatsapp number footprint and image
According to research, 81 percent of consumers do online research before making a purchase. Even in the B2B sector, business deals will not be closed before the parties have extensively 'sniffed' each other online. If people meet many other people during that online search, it immediately gives a completely different image than if you only come across specification lists and factual information.
Especially on social media, active employees can significantly increase the online reach. Suppose you have 500 active social media users in your service. Each individual employee has an average of 200 contacts on a social. That gives a potential reach of 500 * 200 = 10,000 people.
And that's just the beginning, because those contacts also have their own contacts. Which quickly increases the total reach to an enormous size. Compare that to the reach of the social media channels of the company itself, or those of one or two appointed social media gurus.
5. It attracts new talent
Talents are always looking for the best employers. The best business card you can leave as an employer is not a flashy website or a smooth vacancy text. It is enthusiastic professionals who inspire like-minded people to join the organization.