We are all doing digital transformation. Today there is an earthquake happening in marketing: I believe that sales and marketing have to go together.
It is important to ask: “What is digitalisation?” Everyone understands different things, so it is important to agree, even if only semantically, on what it is, and try to structure it. The same thing happened a long time ago: what is understood about marketing and what is understood about sales are different things, when in reality they are the same. It is common sense, we have to stop the ball for a minute and come to an agreement.
Globally, this happens on a large scale, in companies where oman number these things are supposed to be well-oiled. The current context has forced teams to rethink tools, KPIs, and methodologies. We must organize them. We have to work on three major focuses: processes, tools, and people/talents.
You can't believe how organic LinkedIn is, the important thing is to publish and then start the prospecting process. But there has to be content, without content you are lame.
If I don't have anything relevant to say on LinkedIn, doing everything else doesn't work. We have to highlight and challenge the other side, provide value and extend knowledge, the mindset and how we understand things. I have thought that in this digital transformation, technology is a facilitator so that people can do things better or on a smaller scale.
What is Low Code?
These are platforms or tools that are designed for people in the business who don't have integration development skills and they help us solve the issues we are looking for without the help of our IT friends. The interesting thing about this is that, for us who are in the business, it allows us to go ahead with the idea, almost like a growth hacking mindset .
I think it is important that we are able to transfer relevance indiscriminately to the channel and add this layer of personalization. You should not offer the same thing to two different people. It starts from that premise, and if I have found some cases that have an extra point at a technological level, you should start working with a customer data platform.