3.1 Always start with your client
Your customer is the beginning and end of your business. It is the backbone of your strategy and you should base your plan on it.
This is where you analyze your customers' behavior regarding your product and brand. For example, send surveys to your current customers if you have a good number or conduct telephone interviews to gain in-depth knowledge of their problems and needs.
We suggest you take a look at this article so you don't miss anything:
Prepare your research with our Buyer Persona template
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3.2 Analyze your environment and your competition
Analyzing your competition in the technology sector is a function that you should always keep in mind in your digital marketing plan . The analysis you carry out to plan is more extensive, but during the development of your campaigns you always have to 'spy' on your competition.
digital marketing plan
What aspects should you take into account? Analyze the online presence of companies that cover the same need as yours: the website, the content, the social networks, the positioning and the appearances in the media are very important criteria to see the strategies of your competition. If you use online tools, the analysis will be fast and effective. In this canada cell phone number Entrepreneur article you have 33 tools to analyze your competitors at any time.
3.3 Brainstorming to develop creativity
Brainstorming is perfect for moments of creative stagnation. It increases the chances of achieving effective solutions through teamwork and it's also a lot of fun!
During this phase there should be no judgement, the important thing is to gather as many ideas as possible and then review them , merge them and choose the ones that best respond to our needs. Brainstorming is like a board game, it is a creative process guided by rules, and you can focus on different dynamics and exercises to get answers.
3.4 Digital marketing plan methodology
At the end of your brainstorming session, you may be wondering which marketing methodology to use. Most likely, you will need actions to promote your company's brand and actions to attract contacts.
In any case, Inbound Marketing is the best path you can follow . It will help you grow your sales from a specific, dynamic and educational approach, thus promoting your company's values and boosting the brand's potential.