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Buyer persona, that is, who your client is buyer persona

Posted: Sun Dec 22, 2024 4:54 am
by samiaseo222
The buyer persona is a model that represents the customer to whom a company's activities are directed.
Creating a buyer persona doesn't require complicated tools.

By creating an ideal customer profile, we can tailor marketing and sales activities to that customer.
When creating a buyer persona, it's important vietnam phone number sample to rely on solid data and avoid overly general personalization.
Creating a buyer persona can significantly increase the effectiveness of a company's marketing and sales activities.
More details below.

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What is a buyer persona?

The buyer persona is another ideal customer profile that is developed from real data. This model has specific characteristics and needs based on a real person, who is the recipient of the products or services. A thorough analysis of the behavior, motivations, and aspirations of potential buyers, an understanding of their preferred communication channels, and a deep knowledge of their purchasing history are the foundations on which a well-developed buyer persona is based. It is worth noting that the creation of a profile is not based solely on demographic or geographic data. It is a kind of psychological model that guides us in understanding the mindset of a specific group of consumers. Therefore, it is crucial to understand how our customers buy.