Email can be used to communicate not only with old customers, but also with those who have not yet purchased anything

[[email protected]]

f a user has spent several minutes on the site and has not purchased anything, you can offer them a discount in exchange for an email address.

Technology
Main_serhat
Serhat Soyuerel
Founder
Insider
"Marketers and IT specialists are people from different worlds, it is difficult for them to understand each other. Marketers have a lot of ideas, but they have to kill them at the root, because they know that IT specialists do not have time to implement them. I myself was engaged in marketing, and top management set me big goals, but I cannot achieve them due to list of united arab emirates cell phone numbers insufficient IT support. These people killed my creativity. I could not use more than one tool at a time. This is how the idea of ​​​​creating a platform for automated personalization of sites arose."

Personalization platforms usually provide a layer between the CMS and the site. Thus, to change the elements of the site and create pop-up messages, you do not need to change anything in the CMS or involve IT specialists. All editing takes place in the platform interface and is as simple and accessible to everyone as possible, explains Serhat.

The Russian market offers such personalization systems as Target2Sell, Crossss, EPOQ, Driveback, Dessert (the service shows relevant recommendations: analogs, accessories, components, popular products), HucksterBot (analyzes the behavior of visitors and sells products at a discount to user segments with low conversion).

To use the tools of these platforms with maximum efficiency, a store ideally needs a data analyst, UX designer and marketer. Since not all companies have such employees, some of the platforms offer the help of relevant specialists.