This clearly indicates that if you want to stay ahead of your competition, you will have to increase your digital advertising spend and use your budgets in the right way.
Avoid making Facebook ad mistakes that cost you money. You'll need to make money online to negate their negative impact. Start by running low-budget Facebook ads as a test case.
Schedule your ads and target your audience correctly so that phone number user finder philippines your ad runs at the right time and reaches the people you want to get your message across to.
in video usage is finding information about products and services
According to video statistics , video will account for 80% of all internet traffic by the end of 2021. The number of video users will grow from over 1.4 billion in 2016 to over 1.9 billion in 2021. Did you know how many videos all these users watch each month? All these video users watched 3 billion minutes of video each month. Yes, you read that right, that’s a billion with a T.
One of the main drivers of this exponential rise in video consumption is the need for consumers to do research before making a purchase. They are using Kickstarter videos to research products and services as well as brands. That is why both B2B and B2C marketers are using video as a marketing tool .
60% of marketers don't know what Core Web Vital is
Since Google prioritizes user experience over other ranking factors, it was shocking to see that most marketers were unaware of web basics, let alone optimizing their website to benefit from the virtual Core Web Update. If your website does not meet the criteria set by Google’s Core Web Update, you will experience a drop in your rankings.
Start by implementing lazy loading and take other steps to speed up your page load times and improve your website's user experience.
Reduce JavaScript execution, compress images on your website, use a content delivery network, and improve your server response times to provide a seamless web experience for your website visitors.
Mobile devices accounted for more than two-thirds of clicks on paid search ads
As more and more people access the web via their mobile devices, it is imperative for businesses to optimize their landing pages and ad copy for mobile.
Simply making a few minor tweaks, like replacing the buy now button with a buy via phone button, can make a huge difference. You can also call-only ads and message-based extensions or divert users to your mobile app that you get from the best app developers.
This can connect your customers directly with your business when they click on your ad. Instead of experimenting with different ad formats, opt for the ones that have been proven effective and have a proven track record of delivering exceptional results.
Ad spending on TikTok will increase by 44% in 2021
TikTok is the new social media sensation. If you think TikTok only works for teenagers and young adults, you are wrong.
A 44% increase in ad spend on TikTok clearly shows its potential for businesses. Just because TikTok is the next big thing doesn’t mean you should jump on it right away. Do your research and know exactly why you want to advertise on TikTok.
Next, set up a TikTok ad campaign with your goal in mind. Finally, create custom reports to make it easier to track your campaign.
Which of these marketing statistics will have the biggest impact on the future of marketing in your opinion? Share it with us in the comments section below.