Benefits of Running a Corporate Blog

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Your own platform - your own rules
You no longer have to adapt to the demands of journalists. You can publish any materials in your blog, experiment with formats and frequency. The main thing is that the audience likes it.

Free publications
If the blog is popular, it is read regularly, and the audience is growing, then you can buy much fewer publications in third-party publications. Some of the coverage will be taken on by your own publication.

Building an expert reputation
Don't be greedy, share quality information about your field of albania whatsapp number database activity with readers: write instructions and announcements, record training videos, conduct webinars. Then you will be guaranteed expert status. And this is already a big bid for sales growth.

Collecting contact data
You need to install forms for collecting user contacts in your blog. Typically, this is an offer to subscribe to an email newsletter. If the articles are high-quality, the number of subscribers will grow. And you will have a database of email addresses of potential clients.

SEO traffic
If you write cool articles on long-term topics, there is a good chance that they will get to the TOP of search results for the main keywords. This will give a constant flow of traffic to the site. More cool articles - more traffic.



Disadvantages of Running a Corporate Blog
It's expensive
If you decide to make a blog seriously and "like an adult", then get ready for expenses. SEO optimization of the site, paid plugins and widgets, work of authors, editors, designers and programmers.

No quick response
All of the above will certainly pay off. But not right away.

This is not contextual or targeted advertising, where the result is visible almost instantly. Just to write a more or less decent article, a competent author will need from several days to several weeks. Then it needs to be laid out, illustrations selected and published. Search engines will also only work after a few days, at best. This process will be repeated over and over again until the blog becomes popular.