It sounds obvious, but the days when you only had to focus on the customer's purchasing process are long gone.
There is a Before and After in this purchasing process that will determine the success or failure in attracting and retaining B2B or Industrial customers. We are undoubtedly talking about a long-distance race.
b2b-pre-purchase-experience
A purchasing professional goes through different taiwan telegram group link stages in his relationship (potential and active) with a selling company or brand, from not knowing it to having worked with it for years and even recommending it.
We are also talking about long and uncertain processes due to the incorporation of a new generational profile into the decision-making process: digital natives, sensitive to forms and very accustomed to working on projects.
There are two important factors in this, the first is that we are talking about professionals who spend time looking for the information necessary to advance in their job or develop their work.