The key is consistency. The consistency of your message establishes your reputation. indonesia phone number sample A well-executed marketing campaign can show immediate results, but business growth requires a track record of success built on a succession of good strategies. So make sure your strategy has a clear message and objective.
B.- A segmented audience
Make sure that all individuals receive the message that is most relevant to them. With opt-in/opt-out , your audience has already volunteered to listen to you, which means that they are already interested in what you have to say. Not all users have subscribed to your channel for the same reason.
Find the right way to segment your users. But the first thing you need to consider is the type of mailing you're going to do. Depending on your objective, the relevant characteristics for each segment will be different. If you're focusing on a location-based strategy, it's interesting to group users by location, for example.
Using purchase history, demographic data, or any other data you can access can help you decide which message to target to which segment, ensuring that the right message is delivered to the right customer.
When creating your opt-in customer database, ask for your customer’s name. This way, you can add a small custom field to the outgoing message. A “Hi, Joe” is much better than a general “Hello .” Your success will increase.
C.- It should incorporate value messages
send mass text messages
In line with the previous points, you must ensure that when sending mass text messages to your user segments, the content is completely valuable. Basically, this differentiation of user types aims to offer personalized content for each one .
Make sure you are always updating your messages, don't send the same message to different segments. Sometimes it may be fine, but if it is extremely personalized, it will most likely not interest certain groups of users.
Keep your messages to the point by using simple, informative language. Be brief and direct. You know your target audience, so craft messages directly for them.
Adding value to your message will give your customers the impression that you are a brand they can invest in. That is, that you offer quality service. With each campaign, your goal is to create something that will benefit your customers. For example, by offering tips or suggestions, new opening hours for your physical store, or personalized discounts.
Keys to sending mass text messages
send mass text messages