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This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
If you’re just starting out with Pardot, or it’s been a while since you last used the platform, it can be tricky to know exactly how the system works and what you should be looking at in your account.
Pardot is full of clever tricks and features to help you manage your marketing automation as seamlessly as possible. But if you’re spending most of your time trying to figure everything out, there’s not much time left over to actually implement anything!
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In our Pardot Introduction for Beginners video below, I bring you up to speed with a demo to explain the essential Pardot basics, such as how to interpret your Pardot dashboard, understanding Scoring and Grading, and tips for using Campaigns.
What’s in the demo?
Pardot dashboard
Watching a video demo is a great way to get a good look at the different tabs available in your Pardot account and understand what each one is used for.
I also take you through a brief rundown on the meaning behind some of the numbers and metrics you see in your dashboard, as well as a run-through of Pardot scheduling and app integrations.