How to Create a High Quality WeChat Article
Posted: Sun Dec 22, 2024 5:27 am
In this post, I will teach you how to create a high-quality WeChat article, by showing you how we do it at my marketing agency.
But why should you listen to me?
My name is Tait Lawton, founder of Nanjing Marketing Group. These days, most of my online content is about Chinese cultural trends, but I still like to create these guides to provide you with practical marketing advice.
My team and I have been using WeChat since the week it was created in 2011, and every month, we create entire novels of content for a range of clients, mostly service businesses and schools.
Usually, we help companies enter the Chinese market, and one such company is Genie.
We took over Genie’s, an American manufacturer of lifts and platforms used in construction, maintenance, warehouse stocking, and equipment installation, existing WeChat account in 2023.
This gave us a chance to compare the original results with whatsapp australia number the results of the WeChat articles we created:
40% more views
60% more likes
180% more likes (in some cases)
Our bar for quality is very high, and the articles we create must meet these five criteria:
Be useful to the reader.
Be easy to absorb.
Follow Chinese advertising law or the whole WeChat account could be shut down.
Fit the global brand of the business.
Finally, some articles are designed to spur readers into action, such as meeting with a sales representative or making a purchase.
By the end of this post, you should know if you want to write WeChat articles and understand how to do it yourself (or hire someone to do it).
Whatever your level, I will make it understandable for everybody, even if you aren’t a marketing pro.
To begin, I’ll explain the team, and then the process.
If you prefer things in video format, you can find the same information on YouTube.
But why should you listen to me?
My name is Tait Lawton, founder of Nanjing Marketing Group. These days, most of my online content is about Chinese cultural trends, but I still like to create these guides to provide you with practical marketing advice.
My team and I have been using WeChat since the week it was created in 2011, and every month, we create entire novels of content for a range of clients, mostly service businesses and schools.
Usually, we help companies enter the Chinese market, and one such company is Genie.
We took over Genie’s, an American manufacturer of lifts and platforms used in construction, maintenance, warehouse stocking, and equipment installation, existing WeChat account in 2023.
This gave us a chance to compare the original results with whatsapp australia number the results of the WeChat articles we created:
40% more views
60% more likes
180% more likes (in some cases)
Our bar for quality is very high, and the articles we create must meet these five criteria:
Be useful to the reader.
Be easy to absorb.
Follow Chinese advertising law or the whole WeChat account could be shut down.
Fit the global brand of the business.
Finally, some articles are designed to spur readers into action, such as meeting with a sales representative or making a purchase.
By the end of this post, you should know if you want to write WeChat articles and understand how to do it yourself (or hire someone to do it).
Whatever your level, I will make it understandable for everybody, even if you aren’t a marketing pro.
To begin, I’ll explain the team, and then the process.
If you prefer things in video format, you can find the same information on YouTube.