Create a tailored and segmented sequence of emails designed to engage prospective volunteers and encourage them to research, ask questions about, and ultimately have an interest in volunteering opportunities.
The beauty of this option is that once you’ve determined cambodia phone number search your preferred sequence of emails, messaging, and timings, the process is completely automated.
It’s not just for those already subscribed either, you can capture potential volunteers on your website using Pardot forms, then add them to specific nurture journeys designed to foster their interest in volunteering, and encourage them to get involved.
Use lead scoring to highlight those most likely to volunteer
Once you have active campaigns running to promote your volunteer activities and nurture a database of potential recruits, the challenge becomes identifying those prospective volunteers who are most likely to actually sign up. The easiest way to do this is with Pardot scoring and grading.
Using a well-planned scoring and grading model, you can easily determine how engaged a prospective volunteer is, and make direct contact with those who are most likely to sign up.
Luckily for you, we’ve written an entire handbook on everything you need to know about scoring and grading in Pardot!
Don’t forget about retaining volunteers too
Now that you’ve put in the hard work to reach, engage, and recruit volunteers, the next thing to consider is how you’re going to maintain a relationship with them and retain them long-term.
Using similar methods to those explained above - such as email nurture journeys - you can build personalised and meaningful relationships with your volunteers that demonstrate how much you value their contribution and the outcomes of the work they do.
Of course, putting in the effort to build and maintain relationships with volunteers gives you more opportunities to grow a bigger pool of advocates for your non-profit organisation. You can use their experiences and engagement to provide valuable feedback about the volunteering process, and your organisation in general, which can form part of your volunteer recruitment messaging.
Pardot is generally thought of as a B2B platform but its powerful features are ideal for some B2C scenarios, just like non-profit volunteer recruitment. If you’d like some help getting your account set up perfectly for this type of activity, feel free to get in touch with the MarCloud team.