Observe the way your audience communicates

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Now that you know where your audience hangs out online, pay attention to how people communicate with each other and use their vocabulary for inspiration.

Facebook groups can be a treasure trove of information.

To get started, go to Facebook and type your keyword into the search bar (we chose “SEO”).

Facebook search
Once you have your results, click on "Groups" in the left navigation menu to list of angola consumer email view only Facebook groups.

Facebook group search
Join relevant groups to see how members are talking about brands in your industry . This is a great place to start to understand how people in your audience communicate.

Mirroring the way your audience communicates can make your content more appealing. If done right, this method can even lead to increased sales.

Here are some questions to consider when analyzing the voice of your customers on social media :

Do they speak in complete sentences or more informally?
Do they incorporate emojis?
What kind of slang do they use?
Do they address brands directly?
Which generation do they belong to?
What do they like?
What don't they like?
It’s also a good idea to answer the same audience questions as your competitors . Learn from their past successes and mistakes to determine what might work for your audience.

Here’s an example of how Chipotle managed to use a casual, Gen Z-oriented tone on TikTok.