The key difference between B2B and B2C is how buyers make purchasing decisions

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A clothing brand buys fabric from a manufacturer. If a company sells goods and services directly to people - for example, when a girl orders perfume from an online cosmetics store - this is called B2C eCommerce (business-to-consumer).Difference between B2B eCommerce and B2C eCommerceB2B eCommerceB2C eCommerceBuyersCompanies that purchase goods or services for their businessPeople who buy goods for themselvesPlace of purchaseOnline platform of the company, wholesale online store, marketplaceOnline store, marketplacePopular ProductsRaw materials, equipment, goods for businessClothes, cosmetics, electronics, event ticketsNumber of productsSeveral units, wholesaleOne or more units, retailBuying behaviorOften buyers are aiming for long-term cooperation.

They can buy once and switch to competitors. If they armenia whatsapp number data have a better dealTransaction cycleLong: on average up to six months, sometimes longerShort: up to several daysSpecial conditions of purchaseThe site may have a personal manager, individual discounts are availableThe site may have product recommendations, but the discounts are usually the same for everyone. In B2B, they do it collectively. If the client is not a sole proprietor, the purchase goes through the approval stage with several people. It is useless to influence emotions here — the decision will be made strictly rationally. Therefore, in communications, it is worth logically justifying why it is necessary to buy from you. Why e-com projects can't combine B2B and B2C clients on one platformIn the B2C sphere, emotions rule, so they are emphasized in communications. With discounts and benefits, we only explain to the brain why we want to buy this thing right now.

Therefore, entertaining and interesting content is important here, not logic.One of the main channels of such communication with clients is email newsletters. Sending commercial offers by email is a common story for companies. People are also accustomed to discounts and product recommendations in letters.But there is still a big difference between B2B eCommerce and B2C eCommerce email newsletters. Let's compare them by six criteria: newsletter goals, address base, segmentation, content, frequency and time of sending, analytics.Difference 1. The goals of mailingsB2B eCommerce. In B2B, purchasing decisions take a long time. It is important not to make a mistake, because the profitability of your own business may depend on it.