These metrics can be primary : for example, revenue generated by Content Marketing

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Or organic traffic and number of leads; others could be secondary : for example, organic traffic, positioning and shares.

To establish a benchmark, look at your analytics dashboards (for example, in Google Analytics) and review how your content is performing against these goals.

Remember that your resources are limited: this means that your goals and plans are list of bermuda consumer email closely tied to the available budget and the capabilities of your team. Make sure to take this into account when defining your goals.

According to our research, brand awareness, traffic attraction and lead generation remain the top goals of content marketing in 2022.


But we encourage you to always look at the bigger picture and consider Content Marketing as an integral part of your overall marketing strategy. An example of a big picture goal could be: "In 2022, we want to achieve a 20% increase in revenue from organic content and generate 15,000 MQLs with a budget of 30,000 euros."