The growth of personal video content in email marketing
Posted: Thu Jan 23, 2025 4:53 am
With smart segmenting and the right personalization, it can reach up to %. To help subscribers remember the upcoming event with drip campaigns. Even if subscribers don’t convert early in the campaign, they’re more likely buy something closer to the event date. Targeting this database is the best way to maximize roi, as the buying potential of these subscribers is comparatively high. Take away – pitching this segment with reminder emails via drip campaigns is the easiest way to retain your existing user base.
Boost open click rates bargain hunters ig data this segment has used coupons and deals provided on site and via affiliates. Speak to their frugal ways by: enticing them with pre-valentine mega offers. Offer them huge discounts and heavy deals. Pre-targeting them with email-exclusive offers and deals, with better deals than they can find on coupon, rebate, or affiliate sites. Incorporating deep levels of personalization. This can increase the conversion rates here as well, bargain hunters like personalized content, too.
Take away – since this segment has a high affinity towards deals and discounts, targeting them with pre-valentine mega-offer campaigns increases the likelihood of purchases. Indecisive buyers this group of subscribers are unable to decide what products they want. Hence, they are unresponsive to offers and discounts. Target these subscribers by: creating gift guide campaigns that display products within the email template. Products can be tagged as “best sellers” or “weekly chart toppers.
Boost open click rates bargain hunters ig data this segment has used coupons and deals provided on site and via affiliates. Speak to their frugal ways by: enticing them with pre-valentine mega offers. Offer them huge discounts and heavy deals. Pre-targeting them with email-exclusive offers and deals, with better deals than they can find on coupon, rebate, or affiliate sites. Incorporating deep levels of personalization. This can increase the conversion rates here as well, bargain hunters like personalized content, too.
Take away – since this segment has a high affinity towards deals and discounts, targeting them with pre-valentine mega-offer campaigns increases the likelihood of purchases. Indecisive buyers this group of subscribers are unable to decide what products they want. Hence, they are unresponsive to offers and discounts. Target these subscribers by: creating gift guide campaigns that display products within the email template. Products can be tagged as “best sellers” or “weekly chart toppers.