How you can use this insight
Posted: Thu Jan 23, 2025 4:56 am
Index data shows customer service isn’t just about responding quickly either. Although 76% of consumers value how quickly a brand can respond to their needs, 70% expect a company to provide personalized responses to customer service needs.
Regardless of whether it’s a busy season, finland b2b leads customer service teams may already be spread thin or lack resources, which can result in missed messages, slower responses and suboptimal replies. Prevent frustration, reduce delays and improve communication by evolving your approach to social customer service.
Social customer care starts even before a customer reaches out to you. It means getting a clear understanding of what your customer wants from you, reducing room for error and building long-term relationships with your audience.
A high school football team booster club thanking their local Chick-fil-A for their great service on X. The brand responds by thanking the team.
How can you create and maintain a social customer care strategy? Start by making it easy for customers to find you. Include relevant contact info on your organization’s social media profiles and bios. Make sure you’re monitoring Meta Messenger and direct messages on X, Instagram or TikTok (or consider recruiting a chatbot’s help) if that’s the communication channel your customers flock to most.
If your business has dedicated teams for social media and customer care, collaboration across departments is a must. Implementing a social customer relationship management (CRM) tool gives you a single source of truth to provide customer service while getting a more holistic view of customer behavior.
Regardless of whether it’s a busy season, finland b2b leads customer service teams may already be spread thin or lack resources, which can result in missed messages, slower responses and suboptimal replies. Prevent frustration, reduce delays and improve communication by evolving your approach to social customer service.
Social customer care starts even before a customer reaches out to you. It means getting a clear understanding of what your customer wants from you, reducing room for error and building long-term relationships with your audience.
A high school football team booster club thanking their local Chick-fil-A for their great service on X. The brand responds by thanking the team.
How can you create and maintain a social customer care strategy? Start by making it easy for customers to find you. Include relevant contact info on your organization’s social media profiles and bios. Make sure you’re monitoring Meta Messenger and direct messages on X, Instagram or TikTok (or consider recruiting a chatbot’s help) if that’s the communication channel your customers flock to most.
If your business has dedicated teams for social media and customer care, collaboration across departments is a must. Implementing a social customer relationship management (CRM) tool gives you a single source of truth to provide customer service while getting a more holistic view of customer behavior.